“In the future, marketing will have to be set up to collaborate, react and adapt.”Karsten Krämer, Chief Operating Officer at C3
The future of marketing.
Farewell to silos and agency zoo – client pods as a timely model for client-agency collaboration.
“That one big idea is important, but we interpret it as a marathon, not as a sprint. We call it the long idea.”Franzis Heusel, Chief Market Officer at C3
Long idea trumps big idea.
Why contemporary creativity needs marathon runners - and why the effects last longer than standard advertising.
“We don’t just have to be able to produce good content – we also have to know where it will take full effect.”Adel Gelbert, Chief Executive Officer at C3
Organisations that last.
How we organise future-proof communication – and how we build resilient organisations for companies.
“Waterfall processes and working in professional silos are no longer appropriate. Always-on communication requires always-on collaboration.”Christine Pollithy, Project Director Business Transformation at C3
Content that matters.
Strategies, concepts and formats that make the difference.
Creating what matters.
Creating what matters – we make brands a relevant part of customers’ lives. Over 700 employees develop and implement content marketing solutions, with measurable impact. C3 combines creativity, content and technology, uniting all aspects of cutting-edge marketing under one roof, from strategy and concept, to content creation, technology and platform competence, to marketing intelligence, channels and performance. C3 is the leading European content marketing agency with offices in Berlin, Munich, London, Hamburg, Stuttgart, Frankfurt, Essen, Zagreb, Prague and Ljubljana, and an international network of partners.