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Anna Hubmann

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Women play football, #notwomensfootball

Morris Spors, Executive Director Visual Experience, on our latest campaign #notwomensfootball for Volkswagen on the occasion of WEURO 2022.

C3

C3 convinces Bluebeam with the Orga Beast

The construction software provider Bluebeam relies on C3 Creative Code and Content for the development and implementation of a 360° campaign. The agency won a pitch at the end of 2021 with the creative idea of the personified "Orga-Biest". The first test campaign is currently running.

W&V

Markus Kavka explains Organ Donation Card

In Germany, organ donation is only possible if a person has given their consent during their lifetime or if their relatives have given their consent on their behalf. The campaign of the Bavarian Ministry of Health attacks exactly here, it calls for a decision for or against organ donation.

Lout

C3 provides guide for quick help in Germany

On the initiative of the team, C3 Creative Code and Content launched the online guide Hereinspaziert. The website is a guide and information platform for hosts in Berlin, Hamburg, Munich and Stuttgart who take in refugees from Ukraine.

W&V

C3 in Berlin gets a management duo

The Berlin dependence of the agency C3 gains a dual leadership with Pia Schott and Matthias Kästner.

Horizont

C3 upgrades to a commercial film company with Hooray

C3 launches a next-generation film production with "Hooray".

CP Monitor

For whom Cariad builds a super sleigh

Together with Volkswagen's in-house software company Cariad, C3 is producing an approx. 100-second English-language Christmas spot under the slogan "Magic isn't just for Christmas."

CP Monitor

Financial and sustainability communication from Audi

For the coming year, AUDI AG is relying fully on the support of C3 Creative Code and Content in the development of its digital financial and sustainability communications. The two companies are thus further expanding their successful collaboration within the framework of a digital approach.

zwei Frauen, Geschäftsführerinnen bei C3
meedia

C3 promotes Sarah von Derschatta and Lisa Grossmann to managing directors

The content marketing agency C3 brings its two employees Sarah von Derschatta and Lisa Grossmann into the management team, which thus increases to six members.

CP monitor

The winners of the Best of Content Marketing 2021

Grand Prix for Axel Springer Corporate Solutions and Eon / 57 gold medals awarded in 50 categories / Audience Award for the first time

Drei Personen in der Natur und TK Logo
Healthcare Marketing

Techniker Krankenkasse launches outdoor sports initiative

Techniker Krankenkasse, Hamburg, wants to use the upcoming start of summer in 2021 and the rising temperatures to promote outdoor sports activities that can be easily integrated into everyday life. This means sports such as cycling, hiking, or running.

Collage mit VW-Auto, Fußballstadion, Landkarte und jubelnden Fußballspielenden
HORIZONT

Why the European Championship will be the moment of truth for C3

Volkswagen and the Burda subsidiary C3 want to set standards in contemporary sports sponsoring with "We drive Football" at the European Soccer Championships. The approach is ambitious, the goals are ambitious. Will it work, despite Corona's restrictions?

W&V

These are the most creative spots of 2020

Media consultancy Kantar has selected the 20 most effective commercials of 2020 from over 10000. While the USA dominates the ranking, a spot from Germany lands in second place.

Franziska Klingspor bei C3
meedia

C3 promotes Franziska Klingspor to Executive Director Operations

C3 Creative Code and Content continues to develop its own operating model - and will be supported by Franziska Klingspor as Executive Director Operations.

Audi Nachhaltigkeitsbericht auf verschiedenen digitalen Geräten
CP monitor

Reporting: C3 and Strichpunkt together for Audi

With the support of C3 Creative Code and Content, Berlin, and Strichpunkt, Stuttgart, Audi AG, Ingolstadt, is publishing a combined annual and sustainability report for the first time.

Logo des Podcasts Lieferzeit von Hermes
W&V

Hermes relies on the reportage podcast "Delivery time"

With a new attempt, the logistics service provider Hermes is venturing into podcast territory once again. Under the name "Delivery Time" there is now a format that deals with topics related to logistics.

Handybildschirm mit Apps, Fokus auf Clubhouse
LOUT

IKK classic goes Clubhouse

IKK classic was the first statutory health insurance company to invite guests to a Clubhouse session on the occasion of World Cancer Day. Supported by C3, the health insurance company integrated the talk into its communication channels. Clubhouse remains in focus as an attractive communication channel.

CAPITAL

Germany's most innovative companies

For the second time, Capital honors Germany's most innovative companies. Munich is proving to be a stronghold of innovation: 76 of the 473 companies honored have their headquarters there.

Porträt von Louise Gaudern, Business Director bei C3
CP monitor

Louise Gaudern returns to C3 as business director

Since the beginning of the year, Louise Gaudern has been strengthening the team at C3 Creative Code and Content in Munich as Business Director. In this role, she will advise and develop key accounts from the industry and lifestyle sectors.

LOUT

Internal communication: How "Team Zeiss" works

Zeiss began restructuring its internal communications two years ago. Charlton Payne oversees this change at the interface of internal communications, HR and IT, and explains in an interview with LOUT how the various channels now mesh.

Zwei junge Männer
HORIZONT

#WeDriveDiversity: Volkswagen promotes diversity - and disses all the haters

Volkswagen and soccer were supposed to be a big story this year. But then the European Championship was canceled because of Corona - and the DFB and UEFA sponsor was suddenly missing an important communication event. So the Wolfsburg company took up a topic that is relevant all year round anyway.

Titelbild Healthporn Kampagne für TK
Healthcare Marketing

C3 and TK polarize with content format #MyPornMe

Techniker Krankenkasse, Hamburg, wants to teach teenagers and young adults media literacy when it comes to porn. The campaign '#MyPornMe' aims to bring the topic out of the taboo zone, informs about possible consequences of porn consumption and which effects it can also have on health. The campaign was developed and implemented by the Berlin agency C3 Creative Code and Content.

CP monitor

Edeka launches baby offensive

Baby in a double pack - Edeka is targeting young parents and launching the BABYLIEBE magazine. At the same time, the Hamburg-based grocer is launching Edeka Bio baby food.

Vorschaubild für Video der VW-Kampagne #EineEinheit
W&V

VW celebrates 30 years of German soccer unity

Some 30 years ago, players from both parts of Germany were on the same team again for the first time. DFB car partner VW is using this as the occasion for a campaign developed by agency C3.

Berliner C3 Büro und Berliner Dom
W&V

Home or Office, C3?

In its new series "Home or Office?", W&V asks what experiences companies have had in recent months and how they are preparing for the New Normal. Today: C3 Creative Code and Content, one of the top 10 digital agencies in Germany. Its clients include Porsche, Bosch and IKK. COO Karsten Krämer answered our questions.

LOUT

Wintershall Dea: International visibility with C3

Europe's leading independent gas and oil company Wintershall Dea was looking for a stringent concept to position the brand across all channels. C3 delivered.

CP Monitor

New Normal: "Content that matters is becoming more important than ever"

Due to the Corona crisis, the "old" normal is a thing of the past until an indefinite period of time and meant an extraordinary challenge for customers and agencies. We spoke with Karsten Krämer, COO and member of the Group Management Board of C3 Creative Code and Content, about the "New Normal," the relaunch of the C3 website and virtual pitches.

Cover Budni Magazin perle
LOUT

C3 shows Edeka partner Budni with attitude

Outside the greater Hamburg area, Budni's drugstores are - still - rather less familiar. But there, the Edeka partner company is the market leader and also enlisted C3, one of the leading content marketing agencies, for its new magazine "perle".

Bosch Home Connect und Bosch Home Connect Plus Zusammenarbeit mit C3
HORIZONT

C3 secures dual account for smart home market from Bosch

The agency C3 Creative Code and Content is now responsible as marketing lead agency for the international content strategy of the Home Connect App (BSH Hausgeräte GmbH) as well as for the communication of the new Home Connect Plus App (Residential IoT Services GmbH by Bosch).

Franzis Heusel, Chief Market Officer
CP Monitor

Long Idea beats Big Idea

How important is creativity in times of ad-blockers, ad-weariness, a constantly changing media landscape, AI, programmatic advertising and a very "mature" communication consumer who skillfully pushes away any advertising message? A guest article by Franzis Heusel, Managing Director and Chief Market Officer on the Group Management Board of C3 Creative Code and Content.

LOUT

AWA: Netto wins with "Gold," Edeka with "With Love

The magazine of the Edeka subsidiary Netto, founded in 2012, is listed in the AWA for the first time - and immediately makes it into the TopTen.

Citylight Poster für IKK Classic
HORIZONT

This is how IKK Classic uses #StopHateForProfit for the active fight against Hatespeech

Countless companies and brands from all over the world have now joined the #StopHateForProfit initiative. Although the Facebook advertising boycott continues to gain momentum in this country as well, which could certainly be due to the broad approval of consumers.

W&V

BCM Awards: Thjnk/Loved wins eight awards

After a two-month delay, the Content Marketing Forum (CMF) has presented its BCM Awards for the best content marketing work. Thjnk/Loved was able to enter the list of winners no less than eight times.

CP monitor

The ranking - the most creative content marketing agencies and companies

C3 number 1 again / Daimler most creative company for the fourth time in a row / ramp.space leads the way in the first special Corporate Book ranking / Looping Group, Serviceplan and Rückenwind included for the first time

Website-Content für Giesecke+Devrient
medium

C3 launches content platform for Giesecke+Devrient

Spots on: C3 Creative Code and Content has prepared a multimedia content stage for the technology group Giesecke+Devrient (G+D). With G+D SPOTLIGHT, the global market leader for payment, connectivity, identities and digital infrastructures establishes a central digital contact point for customers, interested parties, media and the public.

HORIZONT

These agencies lead the digital ranking in the individual business areas

This year, Reply leads the BVDW's ranking of Internet agencies. But how do the digital service providers fare in the individual business areas? HORIZONT Online presents the rankings for "Digital Transformation and Strategy", "Platforms, E-Commerce and Services" and "Digital Advertising/Communication".

Onlinekonferenz
HORIZONT

Change of baton at CMF: Andreas Siefke leaves, Olaf Wolff arrives

After ten years at the helm of the Content Marketing Forum (CMF), Andreas Siefke is stepping down from his position on the board - and leaving behind an ambivalent legacy. The CMF is solidly positioned, but suffers from the fact that too many central players are missing. His designated successor, Olaf Wolff, wants to change that. On his wish list: Territory, Fischer-Appelt, Axel Springer and advertisers.

Mockup Website Enercity
LOUT

Enercity reports purely digitally with C3

C3 Creative Code and Content has developed a digital annual report for the municipal utility Enercity in Hanover.

medium

The five most important moving image trends

Social is the new mainstream, image-heavy portraits, everyone is a creator, personalization, purpose.

HORIZONT

Jogi Löw calls for team spirit in the fight against Corona

It should have been VW's sports campaign this year: As the official mobility partner of the DFB and Uefa, Volkswagen actually wanted to use the European Football Championship to stage the topic of electromobility against an emotional backdrop. As is well known, this did not come to pass, and the tournament was postponed until summer 2021 due to the Corona pandemic. As a result, VW is having to adopt an alternative communications strategy - and has enlisted the support of the German national coach to do so.

Hubert Burda Media

Podcasts as an opportunity for "gripping storytelling"

Companies, service providers, museums, universities, tourism and city marketing decision-makers are always looking for the right marketing tool to reach their target audience. In addition to means such as print products, outdoor advertising and websites, as well as the use of social media, players are discovering the podcast as a new form for themselves.

Christian Breid, Chief Development Officer bei C3
Public Marketing

How Deutsche Bank wants to provide new answers

Deutsche Bank wants to further expand its positioning as a companion to the people of Germany. In the marketing campaign, which starts today, it focuses on the fight against low interest rates and the needs of the people. The campaign's central theme is "A world without interest rates needs new answers”.

HORIZONT

How Deutsche Bank wants to provide new answers

Deutsche Bank wants to further expand its positioning as a companion to the people of Germany. In the marketing campaign, which starts today, it focuses on the fight against low interest rates and the needs of the people. The campaign's central theme is "A world without interest rates needs new answers.

CP monitor

"As with any change process, the biggest challenge was to quickly gain the trust of colleagues"

Interview with Franzis Heusel, Managing Director and Chief Market Officer on the Group Management Board of C3.

EWE verschiedene Content Pieces
PR Journal

C3 defends EWE's "hallo nachbar" budget

The content marketing agency C3 Creative Code and Content successfully defended the budget for the multichannel project 'hallo nachbar' of the energy supply company EWE AG, Oldenburg.

W&V

C3 launches Cyan consulting unit

The agency C3 Creative Code and Content wants to support its clients more strongly in their digital transformation and is founding Cyan for this purpose. Karsten Krämer takes over the management, supported by Sonja Görlich and Christine Pollithy.

Karsten Krämer, Sonja Görlich & Christine Pollithy
HORIZONT

C3 enters the consulting business with Cyan

It's one of the most capitalistic trends in the industry: Today, almost every second agency wants to position itself as a consultant. The content agency C3 is now even founding its own unit for this purpose - and is being as self-confident as it is combative about the founding of Cyan. The driving force behind the new offering is C3-COO Karsten Krämer.

Satellit
LOUT

How Airbus puts Nasa in the shade with content marketing

Airbus joins forces with C3 to recruit new space fans and establish a dialog with them.

Karsten Krämer
W&V

IKK classic and C3 want always-on content marketing

IKK Classic wants to become a pioneer of digitization in the health insurance industry. The central companion on this path is C3. With Client Pod, the agency has developed a model that is organized around the customer.

Icon Stethoskop und Schriftzug
CP monitor

Techniker Krankenkasse launches health podcast

Hamburg-based Techniker Krankenkasse (TK) has launched a health podcast series called IST DAS NOCH GESUND? The podcasts are produced in collaboration with C3 Creative Code and Content.

Mann misst Sohn mit Bosch Messgerät
LOUT

C3 gives Bosch an awareness boost

C3 is launching a pan-European awareness campaign to mark the launch of the third generation of Bosch Home and Garden's Zamo laser rangefinder. The concept: a package of multimedia content and advertising formats.

Titelbild Podcast die lieben Nachbarn
CP monitor

C3 launches podcast for EWE customer magazine hallo nachbar

The agency C3, Hamburg, realizes a listening experience with the title DIE LIEBEN NACHBARN for the energy suppliers EWE AG, Oldenburg.

Morris Scheffler und Martha Rzeppa, Mitarbeiter
W&V

C3 snatches two heads away from BBDO Berlin

At the Berlin office of content marketing service provider C 3, Martha Rzeppa and Morris Scheffler will fill two important positions in the future - as Business Director and Head of Design.

CP monitor

C3 wins content marketing account from TK

As part of a public tender, the agency C3 Creative Code and Content has been awarded the content marketing budget of Techniker Krankenkasse (TK), Hamburg.

Dirico

Best Practice: The Best Corporate Newsrooms in D-A-CH

Corporate newsroom - this term makes the hearts of marketing and corporate communications managers beat faster. No wonder, because the concept of the newsroom stands like no other for agile and efficient communication processes as well as for strategic editorial planning in content marketing and PR.

Silbernes Auto und 4 Menschen mit gestreiften T-Shirt
W&V

VW promotion for the DFB international match: With jersey to the E-Scooter voucher

International match classic against Holland: DFB sponsor Volkswagen has launched an activation concept for the European Championship qualifier - with a personalized jersey that offers access to mobility services.

Matthias Peschel, Standortleiter C3 München
PR Journal

Peschel moves from Webguerillas to C3 in Munich

Matthias Peschel (35) will become site manager of C3 Munich with immediate effect. Peschel comes from Territory Webguerillas, where he was most recently head of the Berlin site.

LOUT

SinnerSchrader loses Curved content to C3

Curved, Telefónica's digital lifestyle magazine, moved from SinnerSchrader to C3.

LOUT

LOUT Chartbreaker 2019

The neck-and-neck race between Territory and C3 has been decided in favor of C3. For the time being. Because significant upheavals are to be expected in the content ranking.

LOUT

C3 snaps up Deutsche Bank magazine

Bitter for Hoffmann und Campe X, nice for C3: results, Deutsche Bank's entrepreneur magazine, changes content partner.

Cover vom Edeka Magazin Mit Liebe und Yummi
CP monitor

AWA 2019: Edeka customer magazine Mit Liebe takes first place in reach ranking - children's magazine Yummi off to good start

The Edeka customer magazine MIT LIEBE remains on course for success in its twelfth year of publication. According to the 2019 Allensbach Market and Advertising Media Analysis (AWA), the magazine ranks first in the food segment, as in the previous year, with a total reach of 3.67 million readers.

Volkswagen jubelnde Fußballmannschaft
HORIZONT

C3 and Virtue kick together for Volkswagen

In the future, Volkswagen will commission C3 and Virtue with the digital marketing of its soccer sponsorships. With their joint concept, the two agencies won the multi-stage pitch.

Sarah von Derschatta, Business Director bei C3
CP monitor

Sarah von Derschatta moves from Namics to C3

Sarah von Derschatta, 31, joined the content marketing agency C3 in Munich as Business Director at the beginning of July 2019.

Yasmine Sailer, Director Marketing & Communications bei C3
HORIZONT

Yasmine Sailer is responsible for marketing and communications at C3

The content marketing agency C3 wants to strengthen its own communications and appoints Yasmine Sailer as Director Marketing & Communications. The 36-year-old comes from within the company. Most recently, she worked as Content Director in the group's Munich office. There she looked after clients such as Henkel, Swarowski and Zalando.

Porsche Newsroom auf verschiedenen Endgeräten
CP monitor

Porsche communication further expands digital offering in the newsroom

Stuttgart-based sports car manufacturer Porsche has revamped the look and content of its online newsroom and added new features. While the conceptual and content design of the newsroom is entirely in-house, the technical implementation is in the hands of the agency C3 Creative Code and Content.

LOUT

C3 succumbs to the fascination of space travel

Without space travel, there would be no navigation, no sports broadcasts, no meteorology. The BDLI highlights the concrete benefits of space flight for everyday life with the campaign "Space flight is all-embracing". C3 Berlin is responsible for the campaign.

CP monitor

C3 modernizes online channel of Oberösterreichische Nachrichten

The Berlin team of C3 Creative Code and Content is responsible for the redesign of the portal OBERÖSTERREICHISCHEN NACHRICHTEN (OÖN), Linz. C3 already gave the printed OÖN a new face in 2011 and has now been asked to do so again.

Vier Ausgaben des TÜV Geschäftsberichts
CP monitor

C3 expands cooperation with TÜV Rheinland

C3 Creative Code and Content has been responsible for the global employee magazine INMOTION of TÜV Rheinland, Cologne, since 2013. With success, because now the global technical testing service provider has also commissioned the agency with the conception and production of the 2018 and 2019 corporate report.

Preisverleihung Best of Content Marketing
HORIZONT

C3 sweeps the board at the BCM Awards 2019

When the shortlist consists of 220 nominees, it's clear that the entire competition means a lot of work for the jury: from a total of 676 submissions in 47 categories, the jurors of the Best of Content Marketing competition made a shortlist, and then on Tuesday evening this year's gold award winners were chosen: with a total of six gold awards, C3 can consider itself the best of the best this year. 3st kommunikation, Strichpunkt and the Looping Group also did well in the overall ranking.

W&V

Internet agency ranking 2019: These are the top-selling digital agencies

The German Digital Industry Association (BVDW) has published its 2019 Internet Agency Ranking. On average, the digital agencies were able to grow by 12.4 percent.

körber.com mockup
LOUT

C3 revises Körber website

C3 Creative Code and Content has revamped the corporate website of international technology group Körber. C3's Hamburg office provided support in the strategic, conceptual and technical development of the site, as well as post-launch marketing.

CP monitor

C3 continues to develop Mit Liebe

The Edeka customer magazine Mit Liebe, which has been published since 2007, presents itself after a relaunch with the 02/2019 issue in a modern, fresh look with new sections and at least twelve extra pages on the topics of beauty, fitness and living. The relaunch is the responsibility of the content marketing agency C3 Creative Code and Content, Hamburg.

New Business

C3 expands cooperation with the German Armed Forces

Pitching success for C3 Creative Code and Content: The agency's Berlin team once again wins the budget for 'Y - Das Magazin der Bundeswehr'.

Ansicht der Bosch Website auf dem iPad
CP monitor

The Bosch digital publishing house and a refrigerator chatbot called Frizz

How the technology company communicates the digital transformation and thinks about content marketing from the dialog with lead agency C3.

Michael Schumacher App, verschiedene Handybildschirme zu sehen
LOUT

C3 creates virtual museum for Michael Schumacher

Five years ago, Michael Schumacher had the momentous skiing accident that caused him to disappear from the public eye. Now the Formula One champion is celebrating his 50th birthday, and the Keep Fighting Foundation is marking the occasion with a new app.

ehemalige Board Mitglieder von C3
HORIZONT

Franzis Heusel joins from BBDO Berlin / Three executives leave

C3 is adopting a new management structure - and it contains a few big surprises. New York creative Christine Beardsell is a big climber, while the new strong man at the Berlin office is Franzis Heusel, who comes from BBDO Berlin. At the same time, three executives are taking their hats off: Gregor Vogelsang, Blundstone Osterberger and Burkhard Tewinkel.

CP monitor

C3 repositions itself for the "marketing of the future

C3 Creative Code and Content is gearing up for the "marketing of the future" with a new agency model. On January 1, 2019, CEO Adel Gelbert will install a Group Management Board to strategically lead the group and bundle its essential capabilities.

Adel Gelbert
HORIZONT

The strategy of C3 CEO Adel Gelbert

Has the term content marketing become so worn out and misunderstood that a new one is needed? C3 is at least already thinking about it. In an interview with HORIZONT, CEO Adel Gelbert says: "Content marketing is often associated with things that we think are a complete misunderstanding. Content marketing is not about producing as much content as possible. Maybe we should really think about a new label."

Bombardier Designelemente
CP monitor

C3 creates new corporate design for Bombardier Transportation and accompanies global launch communications

The international mobility company Bombardier Transportation, Berlin, is responding to the greatly changed market environment with a new corporate design. The new CD was developed by C3 Creative Code and Content, Berlin, based on new brand values and a new product design. The design is accompanied by a concept and content for the launch communication as well as an image film.

HORIZONT

"We need to disrupt the system"

For years, Lukas Kircher was the great spokesman and inspirer of content marketing in Germany. A little over a year ago, he relinquished his post as head of C3 to Adel Gelbert and has since held back on public statements. In an interview with HORIZONT, he now talks about the big picture: the power of Google, Amazon and Facebook, false incentive systems - and the future of content marketing.