Woop, Woop
Men play football, women play … Women’s football? Nope. What we celebrated at the 2021 European Championship in England was simply football, #NotWomensFootball. With our campaign, Volkswagen, we made a highly regarded statement for equality in football. The response was huge. Not only did the stadium boards internationally proclaim the statement #NotWomensFootball, but ARD also unceremoniously removed the addition of “Women’s” next to their station logo in their reporting because of our campaign – and held out until the end.
#NotWomensFootball
55 Seconds
ID Buzz
47 Seconds
Smart production
Filmed in Berlin, with players who live exactly that, every day: Football. At the same time, we produced another film on the ID Buzz, both films together in three shooting days. It was quite a ride, but worth it.
Credits
DIRECTOR: Dirk Soldner
CREATIVE DIRECTOR: Dominic Nitsche
PRODUCING: Daniel Krebs, Babette Kavka
DOP: Tony Kopec
EDITING: Bela Adami, Jan Klein
GRADING: Mike Bothe
MUSIC: 2WEI
EXECUTIVE PRODUCER: Peter Kasza
"The hashtag #NoWomensFootball will be a talking point. It's an important step towards recognizing the strong performances of all female footballers - whether at amateur or professional level."Alexandra Popp, captain of the German national football team
