Spots on. We provide a multimedia content stage for Giesecke+Devrient, the global market leader for payment, connectivity, identities and digital infrastructures.
01 The goal
From banknote printers to global market leader for digital payment processes – when it comes to paying, there’s no getting past the technologies of Giesecke+Devrient (G+D). But the world of G+D is multifaceted and complex and can be hard to grasp for outsiders. The goal is to position the company as a strong, innovative, approachable high-tech corporation and to strengthen the brand recognition of G+D in the long term.
02 The strategy
We create a new digital home for the G+D brand, a content platform that gathers brand and corporate stories from all business units and makes transactions, digital identities and IT security tangible. A modern and attractive media hub for the G+D brand becomes the central point of contact for all target groups and blends in seamlessly with their user experience.
“In G+D Spotlight, we have a contemporary digital platform at our disposal to present the variety and expertise of our company.”Sourour Stanke, Head of Corporate Communications & Government Relations
03 The implementation
G+D Spotlight boasts a variety of media formats covering a broad range of topics from the world of the long-established Munich company. Audio contributions, videos, infographics and SEO-optimised articles invite the reader into the world of banknotes and modern payment methods. The corporate publishing hub “Spotlight” illuminates a variety of corporate topics and tells stories from the world of G+D: How will we pay in the year 2025? What’s behind e-government? And what’s cryptic about cryptocurrency? The modular structure of the newsroom stays true to the atomic design principle, while a new imagery concept and a sophisticated design make the corporate publishing hub shine. G+D branding, which was reworked by C3, is also integrated into all facets of the digital user experience. “Spotlight” is based on a flexible, easy-to-use CMS, which allows content to be published quickly and effectively.
04 The result
The new corporate newsroom from G + D shows how corporate communication works today.
Performance and content audit of existing texts
seconds loading time of the website
new articles per month
05 Why it matters
All strengths of the C3 team can be found in this project. A high level of content, tech and performance competence created a contemporary stage for a sophisticated B2B/B2G company.
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