#UnsichtbaresLeid
Angriff auf die Seele e.V. and C3 let soldiers with deployment-related trauma disorders have their say.
Anxiety disorders, post-traumatic stress disorder and depression – deployment-related trauma disorders are a serious problem for soldiers.
With the campaign #UnsichtbaresLeid (invisible suffering), the agency C3 Creative Code and Content with its production company hooray and the non-profit association Angriff auf die Seele e.V. are making this problem visible and pointing out the help offered by the Bundeswehr.
The campaign consists of three animated films in which affected soldiers, their relatives and professionals give very personal accounts of traumatic deployment experiences and their consequences. A broad spectrum of trauma consequences is dealt with in order to address as many affected persons as possible. Each film ends with a reference to the Bundeswehr’s wide range of support services.
The films show flashbacks of the missions and situations from the family life of those affected in moving images. The visuals are statuesque and with the help of tracking shots, individual scenes are illuminated from different angles. Emotions are conveyed through lighting, editing and sound effects. The calm style creates strong images that give the viewer the necessary calm and space to concentrate on the stories told by the people involved off-screen.
The films were produced in cooperation between C3 and the association “Angriff auf die Seele e.V.” and the project “Mutmacher – Stark für Bundeswehrfamilien” of the German Hardship Foundation and the Catholic Family Foundation for Soldiers, as well as with the expert advice of the Bundeswehr Psychotrauma Centre. The films were conceived, produced and realised by C3’s own production company hooray.
The films are published on the websites of the project partners and on YouTube. This ensures broad distribution and a high reach.
Frank Eggen, Chairman Attack on the Soul e.V. said:
“We only had a rough idea and a goal of what we wanted to achieve with the project. C3 delved deeply into the matter and presented us with a convincing creative concept. The result then exceeded our expectations and left us speechless with enthusiasm.”
Peter Kasza, Executive Director at hooray emphasises:
“Our target group is female and male soldiers with deployment-related trauma sequelae. It was important for us to pick up those affected in their emotionally difficult situation. The statue look visualises this situation in its harshness very aptly. We hope that the films will encourage as many of those affected as possible to take the first step towards the Bundeswehr’s help services.”
