Axel Käser becomes Business Director at C3
At the beginning of April, Axel Käser joins the C3 Creative Code and Content team as Business Director. In this role, he takes over the consulting lead at C3 in Stuttgart with important key accounts such as Bosch, Congstar and Porsche and drives the expansion of existing and new client business.
Axel Käser is a proven consulting and agency expert. He comes from the digital market research company Civey, where he was responsible for the expansion of the client portfolio as Head of New Business. Prior to that, he held various management roles in consulting at several agencies: after working at Scholz & Friends and Leo Burnett, he built up a costumised agency as Business Director at LTT Leo’s Think Tank. As Managing Director at Leagas Delaney, Käser drove the agency’s reorganisation and realignment and was responsible for the expansion of new and existing client business.
Axel Käser reports to Managing Director Lisa Sieben at C3: “Axel is a thoroughbred consultant. As an experienced expert for brands in the digital age, he is the perfect person to advance our clients and to play a decisive role in shaping C3’s business.”
Axel Käser says about his entry: “Content marketing stands for relevant targeting and brand experiences at the appropriate touchpoints. I’m looking forward to contributing my experience of the past years at C3 and to further advancing innovative and effective marketing together with our customers.