VW Personal Stories


Personal Stories

The branded content format “personal stories” tells the life story of people from all over the world – wrapped in emotion and positive vibes. For example, there’s Michelle Barrios, a roller dancer from Barcelona. The Volkswagen Up Beats are part of her story.


Filmed with a team of three in run-and-gun cinematography, we create proximity and authenticity for emotional marketing – and show that we don’t have to make grand gestures to deliver a premium look and feel. We prefer to work with a smaller team, made up of the best. The result are videos that move people with strong stories.

VW Personal Stories