Techniker Krankenkasse
My porn me
Porn is a part of the internet, as much as social media and cat videos. Everyone does it, no one talks about it. We do. For the Techniker Krankenkasse health insurance we implemented a three-part series searching for everyone’s “porn me”.
The films let everyone have their say: men, women, scientists, porn addicts, porn producers – and people like you and me. In the campaign, three 8-9-minute video essays openly discuss the risks and opportunities of porn consumption. How does it influence our love life? And what does all of it have to do with health?
Techniker Krankenkasse
Documentary
3 x 9 minutes
YouTube style documentation
The essays were produced for YouTube and for a topic page of the Techniker Krankenkasse health insurance fund. Thanks to a mix of interviews (both in seated format and via Zoom), infographics, and a specially developed look and feel, the films generated a lot of buzz.
Credits
DIRECTION/ CONCEPT: Daniel Czepelczauer, Laetitia von Baeyer-Nickol
PRODUCING: Tina Rentzsch
EDITING: Rocco di Mento, Eddi Lara, Deborah Brüseke, Niklas Bonnen
