Sustainability Campaign
Hooray goes green
hooray! We’re All In – We’re super committed to sustainable production, working hard to be eco-friendly and socially responsible while shrinking our ecological footprint. Bosch Measuring Tool’s sustainability campaign is a perfect example – we’ve made it green from start to finish. Our papercraft-film has just a quarter of the CO2 emissions of an average commercial, and we’ve offset the rest! We absolutely love this project, as everything about it – product, idea, and production – blends together seamlessly.
Papercraft-Stop-Motion
3×40 sec
1×90 sec
Craftwork
16 shooting days, 3,500 handmade individual images – in our papercraft stop-motion film, creativity meets craftsmanship. Our creative storytelling for the sustainability campaign has been deliberately adapted to the environmentally friendly product line of Bosch Measuring Technology. The housings? Made from recycled materials! Unnecessary plastic packaging? None whatsoever! Both product and production have been consistently thought and implemented green. Check out our Making Of… 👇
Credits
Creative Producer: Bella Meyer
CD: Dirk Soldner und Nicolas Schurr
Production: Daniel Krebs und Alf Erdt
Papercraft Artist: Olli Olansky
Stop Motion Artist: Karl Hoffmann
Green Consultants: Chiria Noack und Atena Wetzel
Making Of: Benjamin Brüggemann
Executive Producer: Peter Kasza
