VW Diversity


We drive Football. We drive Diversity

When the floodlights go on, when the ref blows the whistle, when the ball gets rolling – in those moments, we’re all the same. No matter who we are or where we come from. No matter which gender we are or who we love. No matter what holds us back or stands in our way. This strong statement opens the purpose film supporting the #WeDriveDiversity initiative by Volkswagen in support of diversity in football.

We drive football. We drive diversity!

Volkswagen. we drive football leads by example and shows how companies can take a stand with strong purpose marketing. The reactions? Lots of encouragement… and alarming levels of hate from a small, vocal minority! The film gives the only right answer: “You don’t like it? We don’t care!”

VW Diversity
VW Diversity


With 46 content assets, we achieved

3.7 mio


30 mio


4 mio