VW Diversity



When the floodlights go on, when the ref blows the whistle, when the ball gets rolling – in those moments, we’re all the same. No matter who we are or where we come from. No matter which gender we are or who we love. No matter what holds us back or stands in our way. This strong statement opens the purpose film supporting the #WeDriveDiversity initiative by Volkswagen in support of diversity in football.

Volkswagen Football
Online Spot
Length: 00:53

We drive football. We drive diversity!

“You don’t like it? We don’t care!”

Volkswagen. we drive football leads by example and shows how companies can take a stand with strong purpose marketing. The reactions? Lots of encouragement… and alarming levels of hate from a small, vocal minority! The film gives the only right answer: “You don’t like it? We don’t care!”

VW Diversity
VW Diversity
VW Diversity

With 46 content assets, we achieved

3.7 mio.


30 mio.


4 mio.



DIRECTOR: Lena Casillas
PRODUCING: Tina Rentzsch
EDITING: Max Radulovic