It’s the brand, stupid!
In the midst of crisis, transformation, and digitalization, is the brand really more important than ever? Commerzbank thinks so! We teamed up with Commerzbank to create the laid-back “Hello Yellow” show, an internal campaign that introduces their new brand positioning to employees and gets them excited about it.
To keep things light and engaging, we invited presenter and comedian Ariane Alter on board. In five entertaining episodes, she highlights the importance of a fresh brand positioning and gives us a glimpse of what it looks like.
Brand-Show
5×3 Minuten
How we did it
In the “Hello Yellow” show, Ariane finds herself in a stylish studio filled with splashes of yellow. She playfully paints the table and, with humor and charm, delves into what makes a brand and how every employee contributes as a piece of the brand puzzle.
Throughout the series, selected Commerzbank employees and experts share their perspectives on how individuals can strengthen the brand and positively shape the bank’s journey into the future. For us, this production was a delightful mix of confetti and enlightening insights on branding.
Credits
Creative Producer: Claudia Dankert
Creative Director: Nelli Havemann
Producer: Alica Marwinske
Host: Ariane Alter
Script: Tim Löhrs
Setdesign: Linda Wotke
DOP: Pit Holleber
Gaffer: Stefan Birnbaum
Editing: Moritz Zinser
Motion Artist: Philipp Strixner-Weber
Executive Producer: Peter Kasza
