o2 can do

Telefónica

o2 can do

Unboxing while house running? A teleshopping show on YouTube? And the answer to the question, why does ASMR mukbang give people chills? Whether you’ve always wanted a channel like this in your life or didn’t even know you did until now: o2 can do.

Telefónica
YouTube Channel
60 videos in three years

YouTube marketing at its best

We set up the entertainment channel for the Telefónica o2 corporation from scratch and produced several YouTube original formats. And because data is our best friend, we also took care of the performance and media behind the content and videos. That way we could quickly identify what was well-received by the target group, what worked and what didn’t.

o2 can do
o2 can do

Results

10 mio.

views in 12 months

119.000

interactions

32.000

subscribers

82%

positive ratings

Credits

PRODUCTION MANAGEMENT: Franziska Waltl
DIRECTOR: Michael Halberstadt
EXECUTIVE PRODUCER: Peter Kasza