CYAN: The C3 consulting unit – creating resilient organisations.



CYAN is C3’s consulting unit for organisational design. Together with our clients, we shape the future organisation of marketing and communication. We develop resilient, efficient and agile structures, processes and mindsets that are capable of dealing with increasing complexities in communication. We work with the people in these organisations to achieve sustainable change. We live in a world in which change is the only constant. The ability to react and adapt has become the most important success factor for communication and marketing organisational. Our mission as consultants is to shape resilient organisations, that prove their effectiveness time and again, even under the pressure of change. The interdisciplinary CYAN teams accompany the transformation as collaborative consultants, methodical coaches and content enablers. We combine a strong analytical basis with a holistic perspective. These build on a wealth of experience from the leading European content marketing agency for newsroom models and agile organisational forms in marketing and communication.


Matthias Kästner

Managing Director

+49 89 2070041041


Markus Albers

Executive Director

+49 30 440322135