Bavarian State Ministry of Health
Organ donor campaign
85 percent of all Germans think donating organs is great (especially if they happen to need an organ themselves). And yet only 44 percent carry an organ donor card. In our format popular YouTubers and comedians satirize the most common excuses people come up with for not having an organ donor card.
No organ donor card? No excuses! Comedians, influencers and YouTubers twist the knife and campaign for organ donation with humorous content. The artists were free to implement the content as they chose, which led to seven films that were as different as the creators themselves. That’s what we call authentic influencer marketing, and for a state ministry no less.