Telefónica
o2 can do
Unboxing while house running? A teleshopping show on YouTube? And the answer to the question, why does ASMR mukbang give people chills? Whether you’ve always wanted a channel like this in your life or didn’t even know you did until now: o2 can do.
Telefónica
YouTube Channel
60 videos in three years
YouTube marketing at its best
We set up the entertainment channel for the Telefónica o2 corporation from scratch and produced several YouTube original formats. And because data is our best friend, we also took care of the performance and media behind the content and videos. That way we could quickly identify what was well-received by the target group, what worked and what didn’t.
Results
views in 12 months
interactions
subscribers
positive ratings
Credits
PRODUCTION MANAGEMENT: Franziska Waltl
DIRECTOR: Michael Halberstadt
EXECUTIVE PRODUCER: Peter Kasza
