The ball wasn’t rolling, the Euros were cancelled, no one knew when we would play again. At the beginning of the first lockdown, we produced a commercial for Volkswagen with Jogi Löw to lift spirits in dark times. The German national trainer addresses the country’s football fans and asks everyone to keep their team spirit up – a message that strikes just the right note in COVID times.
Act Fast. Produce smart.
The pandemic required new modes of communication. Jogi Löw recorded in an empty studio in Freiburg, the material was edited remotely and it only took nine days to turn our idea into a completed ad – after all, we had to react to the moment fast with strong video communication.