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C3 INSIGHTS

Content Marketing, Digital and Media Trends

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More smileys + videos = good social content – or maybe not?

More smileys + videos = good social content – or maybe not?

For brands, having a social media presence is a must. A lot of them are still looking for the right strategy. Telekom Electronic Beats reveals the concept that makes their content successful.

Germany still chasing for No. 1 in digital retail

Germany still chasing for No. 1 in digital retail

No one in Germany dares to be the first when it comes to innovation technology. Although the German B2C e-commerce market continues to grow by leaps and bounds, why then are we lagging behind our international competitors?

27. März 2017 ·CeBIT ·digital retail ·ecommerce ·Technology
C3 goes to driving school with Mick Schumacher

C3 goes to driving school with Mick Schumacher

Even Mick Schumacher has to do the test to get a standard driving licence – a story which, of course, is an open invitation for plenty of self-irony and humorous angles. C3 produced a five-part video series as the main element of an international social campaign.

27. März 2017
Lukas Kircher: Native Advertising Should Not ‘Blend In’

Lukas Kircher: Native Advertising Should Not ‘Blend In’

Video: The real success factor of native advertising is not how well it blends in on a publisher's site. An Interview by the Native Advertising Institute with C3 Founder Lukas Kircher.

23. März 2017
My first year at C3

My first year at C3

Normally, people in positions of power are judged on their performance after their first 100 days in office. For me though, it was time for a summary after 365 days: my first year as Junior Editor at C3.

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The user experience of good content

UX, UI, UCD – user design is something everyone talks about, but for us it's more than a mere buzzword. This Q&A with our senior UX designer explains why.