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C3 INSIGHTS

Content Marketing, Digital and Media Trends

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How can you present a new car to dealers who’ve seen it all before?

How can you present a new car to dealers who’ve seen it all before?

This was the challenge faced by C3 at the ŠKODA World Dealer Conference 2017 in Bilbao. The concept? Simple – telling a story.

No topic is taboo: the Y special edition

No topic is taboo: the Y special edition

The topic in question here is the ultimate sacrifice a soldier can make – his or her own life. The new special edition of the German armed forces magazine Y focuses on the topics of death and being wounded.

A #pineapplebite on filter bubbles

A #pineapplebite on filter bubbles

Food for the brain – our new section for fresh thinking. This time we consider filter bubbles and how they influence us.

Native ads — better do it right

Native ads — better do it right

When it comes to native advertising, it's no longer just a question of yes or no. Now it's about doing it right. A new study lays out the dos and don'ts.

‘Photographers were magicians before digitalisation’

‘Photographers were magicians before digitalisation’

In dialogue: C3’s photo department meets with industry experts, Frank Küppers and Darius Ramazani.

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The user experience of good content

UX, UI, UCD – user design is something everyone talks about, but for us it's more than a mere buzzword. This Q&A with our senior UX designer explains why.