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C3 INSIGHTS

Content Marketing, Digital and Media Trends

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Why it’s time for brands to start a podcast

Why it’s time for brands to start a podcast

Video may have killed the radio star, but audio entertainment is making a comeback in the form of podcasting. In the US alone, 14 million people listen to their favourite show each week. This is a unique opportunity for content marketers.

21. August 2017
WeChat: Do messaging services present an opportunity for content marketing?

WeChat: Do messaging services present an opportunity for content marketing?

Send messages, pay for purchases and call a taxi: The WeChat messenger is an allrounder and the most important app in China. What can we learn from WeChat?

Switched on: Three tips for successful mobile videos

Switched on: Three tips for successful mobile videos

A few seconds are decisive: Will the user carry on watching or not? Mobile videos are a must-have for successful content marketing. But how do you make videos that really catch on?

Microsoft launches  an international newsroom with C3

Microsoft launches an international newsroom with C3

Microsoft is opening a new newsroom in Berlin. More than 70 editors from various countries will create and edit content for Microsoft’s news service. The international newsroom is operated by the European content marketing network C3 together with wunder media, and in close cooperation with the Microsoft media teams in the relevant countries.

10. August 2017

New management structure at C3 – Adel Gelbert to become CEO

Lukas Kircher and Rainer Burkhardt as chairmen, still retain their responsibility for group-wide areas Client Relations, Strategy, Digitalization, Innovation and Creativity. Blundstone Osterberger (CDO) is the creative head of the C3 Management. Gregor Vogelsang continues to drive the internationalization of the agency group forward. The new management structure takes into account the steady growth and internationalization of the European content marketing network.

10. August 2017

Must Reads

The user experience of good content

UX, UI, UCD – user design is something everyone talks about, but for us it's more than a mere buzzword. This Q&A with our senior UX designer explains why.